Kiddie Junction
branding. web design.
Kiddie Junction is a preschool and summer camp located in Lindenhurst, New York.
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I worked closely with the educational director to design a logo, create overall branding, and redesign their website.
Logo Design
Kiddie Junction was looking for a friendly, playful logo to reflect the cheerful culture of their preschool and camp. Their previous logo was a school combined with a train yard and they requested a similar appearance with additional polish.
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I chose to base this design off of early 20th century school houses and train stations, creating a charming logo that not only the school loved, but it also generated requests for apparel from parents.
Web Design
When I was contacted by Kiddie Junction, the wanted a new logo and a website redesign. Their branding needed retouching and I was happy to create a Squarespace website that their administration is able to update and utilize on a daily basis. Their site visits went from an average of 72 views per month to an average of 493 views per month.
Additional Design
Once the new website and logo came out, many of the teachers and parents began requesting merchandise with the logo. It was first printed on shirts for students and teachers to wear during special school events and field trips before more merchandise was drafted.
Testimonial
When I started with Kiddie Junction Preschool last year, the website design and logo they were using originated in the late 1980’s. I brought Emily a basic sketch of an old school house which also resembled a train station. We worked on the logo design and color pallet over the course of a couple of weeks. Each time I suggested a change Emily would take that idea and run with it, offering not only the change I suggested but two or three others. She kept reassuring me all the time that she would work on it until I was happy and that she enjoyed the process.
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When we were done, and unveiled the finished website and logo, the teachers and families absolutely LOVED it!
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Everyone wanted branded sweatshirts, t-shirts, mugs, bags. Our logo is walking around town on someone everyday!
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Before when we booked a new family for a tour and asked how they heard about us, it was through word of mouth or they just lived in the neighborhood, but now most new tours state that they found us online through our website. We couldn’t be happier with the results we’ve experienced from Emily’s work. On top of it all, Emily made the process fun and not the least bit stressful. Needless to say, I would highly recommend her for your business needs.